About Me.


Believe > Create > Execute

I am an experienced Marketing Strategist, specializing in experiential + digital marketing, business development and  full-service campaign strategy, planning and execution.

What I Do.


Each project that I embark on begins with the simple practice of believing in myself, my team and our goals. It is this conviction that motivates me to lead my team to produce award winning content and events. Below is a list of my core strengths and expertise that I bring to the table.

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Brainstorm to generate new and unique ideas to begin the process.


Well executed projects start with proper and precise planning. 


Communicate clearly to form a structured & appropriate strategy.


Understand everything about your audience and target market.


Expand your reach, meet new people and discover potential opportunities.


Be ahead of the pack by understanding the digital landscape.


Forge new relationships and make a bond that lasts a lifetime.


Know your strengths, but always be ready to demonstrate multifunctionality .


The devil is always in the detail – It’s about the small stuff.


Constant communication between parties increases efficiency.


It is important to represent and maintain a strong brand image.


All the planning leads to a collective execution.

My Work.

The Who – Quadrophenia

On July 24th 2012, The Who: Quadrophenia – Can You See The Real Me? The Story Behind The Albumpremiered as a One Night Only  in-theater event for moviegoers of all ages to enjoy. Beginning with a special welcome message from lead guitarist Pete Townshend, AEG Network LIVE produced the entire live event  premier which gave fans in-depth, behind-the-scenes look into one of Rock ‘n Roll’s most influential bands  The Who and the creation of their celebrated album, Quadrophenia.  Presented by NCM Fathom Events, AEG Live and UMe, this event was showcased in nearly five-hundred select movie theaters across the country.

Owl City

When Indie Electronic artist Owl City decided to showcase some of his awesome new age electronic music at the Club Nokia Theatre in Los Angeles, the AEG Network LIVE team was there in full force to capture every moment of the event. During the performance AEG team members used eight different cameras to showcase the energy of Owl City’s performance in picture perfect HD quality video and audio.

Jennifer Lopez – Dance Again

The Jennifer Lopez 3-D concert movie Dance Again is a 3-D motion picture event that gives fans special insight into the day-to-day life of Jennifer Lopez. The autobiographical film also features 3-D footage captured by Network LIVE during an extravagant concert performance in Lisbon, Portugal at the Abertura concert venue featuring the one and only pop superstar Jennifer Lopez. This 3D concert performance captured by Network LIVE will be a substantial portion of the 3D autobiographical film, which will give viewers a front row three-dimensional seat to one of the largest concerts of the year.

Bon Jovi – Inside Out

Bon Jovi’s Inside Out is a large scale concert documentary filmed and recorded by AEG Network LIVE during multiple sold out shows at colossal venues including Madison Square Garden, London’s O2 Arena, and the grand opening of New Jersey’s New Meadowlands Stadium. Network LIVE was able to capture and create a compilation of the greatest moments of the live performances showcasing the energy and performance talent of the legendary band known as Bon Jovi.

New Orleans Jazz & Heritage Festival

The New Orleans Jazz and Heritage Festival, a/k/a Jazz Fest, turned forty-four in April of 2013. Jazz Fest is a 10-day cultural feast in which thousands of musicians, cooks and craftspeople welcome 400,000 visitors each year. The festival features endless amounts of music, delicious local foods, and handmade arts and crafts for all to enjoy. The 2013 Jazz Fest was no exception with an extremely talented lineup of musical acts such as John Mayer, Gary Clark Jr., Dr. John & The Nite Trippers, and the Campbell Brothers to name just a few. Once again AEG Network LIVE was in New Orleans to capture the music and festivities, showcasing live streaming musical performances on AXS TV. AEG Network LIVE partnered with AXS TV to provide music fans all over the world with access to the first live streaming production of the New Orleans Jazz and Heritage Festival. AEG Network LIVE is extremely proud to have been involved with the Jazz and Heritage Festival in recent years and is looking forward to showcasing this fantastic event during the spring of 2014.

  • DATE: 04/26/2013
  • CATEGORIES: Television
  • CLIENT: New Orleans Jazz & Heritage Festival – AXS TV
  • URL: http://www.nojazzfest.com/

Janelle Monae

To celebrate the launch of Nokia Music and its extensive free play lists, Nokia and Social Medial Week hosted a free performance by Janelle Monae at Club Nokia LA Live on September 25th 2012. AEG Network LIVE was responsible for capturing the live performance as well as providing specific product placement for sponsors of the event. The evening was designed to encourage attendees to create their own music experience, much like how Nokia Music gives users the power to discover and enjoy music based on their own personal preference.

Global Citizen Festival 2013

In September, as the world’s leaders gathered in New York for the UN General Assembly, the Global Citizen Festival brought top artists and 60,000 change makers together on the Great Lawn of Central Park to urge leaders and citizens to do more to help end extreme poverty.

The Festival celebrated the progress already made in fighting extreme poverty, secured financial commitments for tackling extreme poverty and disease, totaling 1.3 billion USD, and called on thousands of ambassadors to take action for change.

The event featured Stevie Wonder, John Mayer, Alicia Keys, and Kings of Leon – with a special celebrity appearances.

Dispatch @ Red Bull Stadium

A sellout crowd of over 25,000 packed the first-ever concert at Red Bull Arena in New Jersey to see the return tour of the influential Indie/Roots band Dispatch. From the police escort introduction into the Red Bull Arena, till the three members played their last song and walked off the stage, AEG Network LIVE was their to capture their one of a kind performance, live streaming high quality video and audio for Red Bull, providing fans all over the world with access to their own private Dispatch concert.

Katy Perry – Part of Me

The Katy Perry Documentary Katy Perry: Part of Me is a 3D motion picture  that gives fans an in depth behind the scenes look into the amazing life of superstar pop icon Katy Perry. Network LIVE was proud to have captured the California Dreams Tour on November 23rd 2011 live in 3D at the Staples Center in Los Angeles. This 3D concert performance captured by Network LIVE proved to be a substantial portion of the 3D autobiographical film, giving viewers a front row three-dimensional seat to one of the biggest concerts of the year.

British Summer Time

Barclaycard British Summer Time, a ground-breaking new event for 2013, is to be held at the greatest outdoor venue in the world – Hyde Park.

Bon Jovi at Barclaycard British Summer Time will feature an incredible supporting line-up, including Kaiser Chiefs, Bush, The Futureheads, Charlie Simpson, Bernhoft, The Coronas, Rival Sons, Little Barrie, Funeral Suits, Leo Gun, All The Young, Josh Flowers and The Wild and The Virginmarys.

The Rolling Stones, Lionel Richie, The 1975 and Chic with Nile Rodgers

The Avett Brothers

On July 9th of 2013, the Avett Brothers took over and sold out the Red Rocks Amphitheatre in beautiful Morrison, Colorado, a fitting venue for the naturally talented Avett Brothers and their lively homegrown musical sound. AEG Network LIVE was their to capture and produce the event in HD and deliver it via iclips to the Charlotte Motor Speedway in North Carolina, home to the massive eighty by two-hundred foot Panasonic HDTV. Fans unable to make it to Colorado or North Carolina on July 9th were able to stream the show on iclips.net and enjoy the powerful performance of the Avett Brothers without ever having to leave the comfort of their computer.

  • CATEGORIES: Webcast
  • CLIENT: Avett Brothers

Rascal Flatts

On April 5th 2012, the Rascal Flatts documentary “Changed” premiered at a private screening in Time Square New York City. The documentary was followed by the release of their newest album with the same title. AEG Network LIVE is proud to have filmed and produced this emotional documentary giving viewers the chance to get a behind-the-scenes look into the day-to-day lives of the bands members and the struggles they went through in recent years amidst their success. The documentary showed that the three men in Rascal Flatts have much more to offer than just phenomenal music; recently they were given the CRS 2012 Artist Humanitarian Award for their efforts to combat hunger in local American communities.

Global Citizen Festival 2012

On September 29, 2012, more than 60,000 people attended the first Global Citizen Festival on the Great Lawn in New York’s iconic Central Park. The Festival featured live performances by Neil Young with Crazy Horse, Foo Fighters, The Black Keys, Band of Horses, K’Naan and more.  Leading broadcast sponsor Australian technology company, Vividas, along with online distribution partners including VEVO, YouTube, AOL/ Huffington Post, Yahoo!, VH1.com, and NYTimes.com were all on board to stream the event live.

In addition, television partners AXS TV Palladia, Globo Brazil, and Fuse carried live program as well. The Festival was a live entertainment event where tickets were accessed through points earned by taking action against extreme poverty, such as signing petitions and sharing information, on behalf of the Global Citizen partners.

This concert is timed to coincide with the UN Summit to raise awareness and leverage government aid. AEG Network LIVE was proud to provide end-to-end streaming services of HD content and audo quality from Central Park in NYC to a worldwide audience. Network LIVE also provided live event analytics and post event reporting as well as audience interaction components. This event marks another global milestone for AEG Network LIVE, who produced the entire event.

Bud Light Hotel


Lollapalooza is more than just a music festival. Taking place each year in historic Grant Park, Lolla is a three-day cultural experience that takes place on 115 acres between Downtown Chicago and Lake Michigan.

In addition to an award winning webcast on AOL, Youtube and FUSE TV, VIP and artist areas were produced by our team. Providing state of the art live 3D content directly to hospitality experiences.


The Coachella Valley Music and Arts Festival is an annual two-weekend, three-day music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley in the Colorado Desert. It was founded by Paul Tollett in 1999 and is organized by Goldenvoice, a subsidiary of AEG Live. The event features many genres of music, including rock, indie, hip hop, and electronic dance music, as well as art installations and sculptures. Across the grounds, several stages continuously host live music. The main stages are: Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent; a smaller Oasis Dome was used in 2006 and 2011, while a new Yuma stage was introduced in 2013.

My Skills.


Through years of experience, mentorship and repetition, I have acquired and perfected an assortment of valuable skills. Check out the skill chart below to see where my strengths lie.

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Photoshop & Illustrator

Business Development.

Time Management
Pitch Presentation


Project Management
Vendor Negotiation
Content Licensing
Talent Relations

My Clients.

New York Times


Contact Me.